Waffiy Industries · TikTok Ads Advanced

LSA Strategy
Master Reference

Framework lengkap untuk TikTok Live Shopping Ads — dari ROAS setup hingga View Spark Strategy, Affiliate System dan 5 Action Framework.

"Start Carefully → Monitor Closely → Scale Slowly → Gain Profit Continuously" — Coach CC
01

ROAS Setup — Asas Sebelum Bermula

BE ROAS (Break-Even)
Formula
ROAS = Gross Revenue ÷ Total Ad Spend

Contoh Break-Even
Ad Spend = RM100
Revenue = RM180
BE ROAS = 1.8
Kira guna ROAS Calculator di sirge.com. Ambil kira kos produk, fulfillment, commission platform & kos operasi.
Tafsiran ROAS
Overall ROASStatusTindakan
< 1.8🔴 RugiKill Ad Group lemah, optimize creative
= 1.8🟡 Pulang ModalSemak semua metrics, cari punca
1.8 – 5.0🟢 UntungMaintain, monitor closely
≥ 5.0🚀 ExcellentScale up agresif
ROAS Gap = Target ROAS – BE ROAS. Gap yang cukup diperlukan sebelum Boosting (Action 5) boleh dilakukan tanpa risiko rugi.
02

5 Phase LSA — Logik & Tujuan

Phase 01
BROAD
→

Discover organik — zero targeting, biar TikTok cari sendiri. Jalankan semua 6 kombinasi Ad Group serentak.

Minimum 3 session sebelum buat keputusan.

Broad-PC-RTL Broad-GR-RTL Broad-VR-RTL Broad-PC-SV Broad-GR-SV Broad-VR-SV
Phase 02
BIDDING
→

Ambil winning dari Phase 1. Cuba Bidding (ada purchase) atau Targeted (0 purchase).

Ada purchase → Bidding dulu | 0 purchase → Terus Targeted
Phase 03
KONFIRMASI
→

Eliminate Ad Group tidak stabil. Dapatkan 1–2 Ad Group yang konsisten. Fasa eliminasi terakhir sebelum CA/LA.

✅ Broad-PC BID-RTL ✅ Targeted-GR-RTL ✅ Targeted-VR-SV
Phase 04
CA / LA / INT
→

Quality scaling — Custom Audience & Lookalike. Exclude pembeli/visitor sedia ada untuk fokus pada prospect baru.

CA Purchase L180D CA Initiate Checkout P30D PURCHASE LA
Phase 05
WINNING COMBO
→

Treasure Box — gabungkan semua winning dari semua fasa dalam 1 Campaign. TikTok algorithm auto-shift budget ke Ad Group terbaik.

Scale +25% setiap kali. Monitor 7 hari sebelum scale semula.
Ad Group Naming Convention → [Targeting] – [Objective] – [Format]

Targeting

BroadZero restriction
TargetedInterest / demographic
CACustom Audience
LALookalike Audience

Objective (OG)

PCProduct Click
GRGeneral Reach
VRVideo Related

Format

RTLReal-Time Live
SVShopping Video
CA Exclude (Phase 4) — Jimat Budget
KodMaksudTempoh
-PDPV 180Product Detail Page View180 hari
-CP 30Current Purchasers30 hari
-IC 180Initiate Checkout180 hari
-ATC 180Add to Cart180 hari
-CP 180Current Purchasers180 hari
03

LSA Dynamic Advanced — 5 Action Framework (Semasa Live)

01
30 Minit
KILL SV — Buang 3–5 Ad Group Paling Bawah

Buka TikTok Ads Manager. Kenal pasti 3–5 Ad Group performance paling rendah. Matikan mereka.

Metrics untuk keputusan: ROAS · Add to Cart · V-to-L (View to Live) · CPP · Result

Bagi masa 30 minit untuk data stabilize sebelum buat keputusan. Jangan gopoh!
02
1 Jam
KILL AD GROUP — Tinggal 1 Per OG

Untuk setiap Objective Group, tinggalkan 1 Ad Group terbaik sahaja.

OG TypePilihan
GR (General Reach)SV atau RTL — Pilih 1 yang terbaik
PC (Product Click)SV atau RTL — Pilih 1 yang terbaik
VR (Video Related)SV atau RTL — Pilih 1 yang terbaik
Pilih berdasarkan kombinasi semua metrics, bukan ROAS sahaja.
03
1j 15m – 1j 30m
SCALE UP Pertama

Conservative

Naikkan budget +25% — bila ROAS stabil tapi tidak terlalu tinggi

Aggressive

Naikkan budget +50% atau lebih — bila ROAS sangat bagus & conversion padat

Scale hanya bila: (1) ROAS stabil & (2) Budget habis digunakan setiap hari
04
Lepas 2 Jam
SCALE UP Kedua

Semak metrics selepas scale pertama. Jika ROAS masih hold → scale up semula. Pilih Conservative atau Aggressive.

Kalau ROAS jatuh selepas scale → turunkan budget 10% · tukar winning creative baru · bagi masa 2–3 hari untuk stabilize. Jangan panik!
05
Right Time
⚡ BOOSTING — Semua 4 Criteria WAJIB Dipenuhi
⏰
Golden Time / Ending Masa puncak jualan ATAU hampir habis live. Semak Data Compass → GMV by time.
🎙️
Live Host Ready Host energi tinggi, confident, dalam momentum terbaik.
💰
Conversion Padat Order masuk dengan kerap & konsisten — bukan sekali-sekala.
📊
ROAS Gap Cukup Overall ROAS masih jauh atas BE ROAS. Ada ruang boost tanpa rugi.
AMARAN: Jangan boost kalau mana-mana 1 criteria tidak dipenuhi. Boosting yang salah masa boleh habiskan budget tanpa hasil!
Cara kenal pasti Golden Time: Seller Center → Data Compass → Overview → Graf GMV mengikut masa → kenal pasti peak hours
04

View Spark Strategy — 6 Criteria + 5 Steps

6 Criteria Sebelum Jalankan View Spark Strategy
1
Content Funnel Strong — Funnel konten mesti kukuh dulu
2
View Tinggi = Sales Tinggi — Utk acc yg view tinggi, sales mesti tinggi. Jika view tinggi/rendah tapi sales tetap sama, jangan buat.
3
Dulu Ada Speed Traffic — Akaun pernah dapat traffic laju sebelum ini
4
View Dulu OK, Skrg Tak OK — View pernah cantik tapi dah jatuh sekarang
5
Live Host Padu — Host mesti dalam kondisi terbaik, energi & closing kuat
6
Golden Time — Pagi atau malam (peak hours berdasarkan Data Compass)

5 Steps — View Spark Execution (Target: Siap dalam 15 Minit)

01

Pump VR (New Ad Group)

Pump Ad Group VR baru semasa live. Buat in the middle of live bila sales data cantik dan engagement bagus.

30min | VR | RM100
02

Monitor Spending

Refresh ad group — semak sama ada spending dah start. Buka Live Dashboard dan pantau sama ada view naik atau tidak.

03

Tunggu Sales Masuk

Live Host perlu buat closing yang strong. Pastikan inform Live Host bahawa view sedang dipump — mereka perlu capitalize.

PASTIKAN INFORM LIVE HOST — mereka perlu tahu untuk sesuaikan performance
04

⚡ ACTION — View + Engagement + Sales Masuk [Estimate: 12–15 minit]

Apabila tiga-tiga masuk, ambil tindakan segera:

1. VR RM100 → RM50–RM60 (slowkan spending, jimat ads)
   [Eg: spending RM30 → VR RM100 → RM40–RM50]
2. VR 30min → +10 JAM (extend schedule)
Scenario: View Naik, Sales Tak Masuk
View sebelum pump: 30 → View tertinggi selepas pump: 200
Terpaksa buat ACTION sebelum view drop balik ke bawah 30.
Pastikan view tidak kurang daripada view sebelum pump!
05

"Harap" View Stable

View + Sales Masuk + Engagement — view akan stable. Keseluruhan Step 1 hingga Step 5 patut berlaku dalam 15 minit.

LSA 2 Jam — Contoh Data Real
Ad GroupBudgetResultTindakan
GR – RTLRM30ROAS 2 | Spending RM23Budget RM30 → RM25 · tunggu 15 minit
PC – RTLRM30ROAS 7Scale Up
VR – RTLRM20Eff. Live View >RM0.20Scale Down
8PM–10PM + 30min–1jam: Setiap 30 minit semasa live, pump 1 video baru.
05

Affiliate System — SOP 6 Langkah

4 Kriteria Join Affiliate (Penuhi mana-mana 1)
#1
L28D Sales > RM10,000 — Ada track record dari TikTok
#2
Minimum 1 Order dari Live atau Video produk kita
#3
Beli Sample — Kreator yang genuinely berminat sanggup beli
#4
3 Quality Video dalam 1 Bulan — Komitmen output jelas
6 Benefits untuk Affiliate
🎓
Free Kelas — Akses training & knowledge
💬
Free Private Support — Direct support dari team (Silver ke atas)
📣
Free Ads Support — Spark Ads untuk video perform
💰
Higher Commission — Partner Level (T&C apply)
📦
Free Sample — Untuk kreator yang layak
🏆
Top Sales Award — Golden ke atas
6 Langkah SOP Approach
StepNamaKeterangan
1Pre-SettingsCommission fee analysis · Open Collaboration · Off "Approve Creators" · On "Free Sample" → Set semua kriteria ke tahap paling rendah
2Approach MediumSample Request (🔥 paling hangat) · Open Collaboration · Find Creators · Kalodata · TikTok Video · Facebook Group
3First Approach ScriptGreeting → Trust → Compliment → 6 Benefits → Yes&Yes Question (cara promote)
4Dapatkan Contact & NegotiateMinta nombor → WhatsApp → Hantar senarai benefits → Dapatkan info kreator → Negotiate task
5Sample & Content TrackingRequest sample → Approve → Hantar → Follow up → Track video link & metrics
6Ongoing ManagementManage Relationship · Hype Up · Target Motivation · Sales Oriented (Ads Placement, Winning Script)
Status Tracking Affiliate

Sample Status

StatusMaksud
ApproachedDah contact, belum respon positif
ApprovedKreator setuju join
ShippedSample dah dihantar
DeliveredSample dah diterima
PostedVideo dah dipost
Followed UpDalam proses follow up
RejectedKreator tolak / tidak berminat

Onboard Status

StatusMaksud
ApproachedMasih dalam proses
ApprovedSetuju join program
Sales MonitoringPantau sales kreator
Ads PlacementVideo sedang di-boost
SupportSupport aktif dari team
BenefitKreator enjoy benefits
06

Sistem Level Affiliate

🥉
Bronze
< RM5,000 / L28D
✓ Free Sample
✓ Free Ads Support
✓ Free Kelas
✓ Group Support
– Private Support
– Top Sales Award
– Higher Commission
🥈
Silver
> RM5,000 / L28D
✓ Free Sample
✓ Free Ads Support
✓ Free Kelas
✓ Private Support
– Group Support
– Top Sales Award
– Higher Commission
🥇
Golden
> RM10,000 / L28D
✓ Free Sample
✓ Free Ads Support
✓ Free Kelas
✓ Private Support
✓ Top Sales Award
– Higher Commission
💎
Partner
> RM30,000 / L28D
✓ Free Sample
✓ Free Ads Support
✓ Free Kelas
✓ Private Support
✓ Top Sales Award
✓ Higher Commission
✓ Performance Incentive
✓ Monthly Product Subsidy
💎 Partner Level — Performance Incentive RM1,500/bulan

Semua syarat berikut WAJIB dipenuhi serentak:

🎬
40 Video / BulanMinimum output content
📡
40 Jam Live / BulanMinimum jam live stream
🚫
Tiada Produk PesaingTidak boleh jual produk saingan
💰
RM30,000 / Bulan SalesMinimum sales threshold
07

Metrics Standard Coach CC

Ads Metrics
ROAS≥ BE ROASKira BE dulu guna sirge.com
CPM≤ RM10Tinggi = creative lemah
CTR≥ 5%Rendah = hook lemah
Purchase Rate≥ 5%Rendah = harga / promotion issue
Frequency< 2Tinggi = tukar creative / luaskan audience
Content / Video Metrics
CO Rate> 3%Review listing, harga, CTA
Retention Rate> 50%Hook 3–5 saat pertama krusial
Add to CartAda dataSemak harga & product page
Sales dari VideoAda transaksiSemak reach audience yang betul
Learning Phase — Wajib Tahu
JenisTempoh / Syarat
Learning Phase 17 hari
Learning Phase 214 hari
Learning Phase 350 Conversions (indicator paling penting)
Jika Ad Group tidak dapat 20 conversions dalam 10 hari pertama — kemungkinan besar tidak akan lulus learning phase. Jangan tukar settings semasa Learning Phase — akan restart proses!
Scale Up Rules

2 Syarat sebelum scale

✓
ROAS stabil selama 7 hari berturut-turut
✓
Budget habis digunakan setiap hari

Cara scale betul

+
Scale +25% setiap kali
7d
Monitor 7 hari sebelum scale semula
↓
ROAS jatuh → turunkan 10% + bagi 2–3 hari stabilize
📋 Checklist Harian

☀️ Pagi (Pre-Live)

  • ☐ Semak sample requests baru
  • ☐ Update status affiliate
  • ☐ Reply Cooperation Chat
  • ☐ Semak ads performance semalam

🔴 Semasa Live

  • ☐ 30min → Action 1: Kill SV
  • ☐ 1jam → Action 2: Kill Ad Group
  • ☐ 1j15m → Action 3: Scale Up
  • ☐ 2jam → Action 4: Scale Up #2
  • ☐ Right time → Action 5: Boost

🌙 Selepas Live

  • ☐ Export data dari TTAM
  • ☐ Update tracker (ROAS, Purchase)
  • ☐ Tandakan Winning Set
  • ☐ Plan session seterusnya